The NAD

Age is cellular. So is the answer.

Your cells use NAD+ to turn food into energy. You make less of it with age. Help your cells keep up with you.

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The Problem

By midlife, your cellular fuel is running low.

You're born with abundant NAD+. Research indicates it declines substantially with age. Less is made, more is spent, and your cells feel the difference.

Why it matters →

NAD+ level by age

Age 0
100% of newborn NAD+ level
Age 40
32% of newborn NAD+ level
Age 60
13% of newborn NAD+ level
Age 74
12% of newborn NAD+ level

One dot per percent. NAD+ measured in human skin, as a share of newborn levels. Massudi et al., PLoS One, 2012.

Hands holding the auto-injector over the open NAD+ kit

The Answer

NAD+ Kit

Supports cellular energy and healthy ageing.

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Total£295.00
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The Benefits

Support for the whole of you.

One molecule, felt in six places.

  1. A woman laughing, wrapped in a soft black knit

    Cellular energy

    Supports your body's own energy production.

  2. A woman resting her chin on her hand, looking directly at the camera

    Focus & clarity

    Supports mental clarity and focus.

  3. A woman in a red jumper sitting with a cup of tea

    Healthy ageing

    Supports the cells that carry you forward.

  4. A woman floating on her back in open water at sunset, eyes closed

    Recovery

    Supports recovery after exertion.

  5. A woman in profile wrapped in a white towel

    Skin

    Supports skin vitality and glow.

  6. A woman asleep in grey bedding wearing a sleep mask

    Sleep

    Supports restorative rest.

The Science

How it works.

You can't usefully swallow NAD+ directly. It's rebuilt inside the cell. Here's the path your body takes.

Discover the science
  1. A gloved hand adjusting a laboratory microscope

    Precursor

    A precursor feeds the salvage pathway, downstream of the age-related bottleneck.

  2. NAD+

    Your cells rebuild NAD+, the coenzyme at the centre of energy metabolism.

  3. A woman smiling to camera against a soft green backdrop

    Cellular energy

    Mitochondria turn fuel into ATP, the energy that powers your day.

First Order

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